Daft Punk won no less than five Grammy Awards last night, including Record Of The Year for “Get Lucky”) and Album Of The Year for “Random Access Memories”.
One of these five awards was for Best Engineered Album (Non-Classical) – and it probably won’t surprise you to hear that I think this factor was a crucial part of the mix. [Boom, tish!]
It’s easy to think that the sound of a record is almost irrelevant to it’s success – after all, it’s the song, performance and artist that sells records. Most people listen to music on laptop speakers, mobile phones and iPod earbuds, these days – no-one can hear sound quality on those, right ?
Looking at it another way, one of the most obvious ways to judge “quality” in the 21st Century is “loudness”, and since research shows that loudness has no effect on sales, one way the other, it stands to reason that other more subtle factors in the sound make even less difference, right ?
Well, maybe – but maybe not.