It’s the question we all dread.
You finished the master, everyone is really happy, and then they hit you with it:
Can you just make it a bit louder ?
Because even though we know that loudness is pointless, even though we know that if you want to sound louder on YouTube, or TIDAL or Spotify or anywhere, the answer is to master with balanced dynamics – no-one else believes it yet.
The artists don’t believe it
The labels don’t believe it
The producers don’t believe it
The A&R people don’t believe it
And plenty of mastering engineers still don’t believe it, either !
Even though we know that:
- Metal sounds better with more dynamics
- Rock sounds better with more dynamics
- Pop sounds better with more dynamics
- Even EDM sounds better with more dynamics ! (And even on mobile phones)
No-one believes us.
They’ve bought into the myth, they’re feeling the FUD.
Luckily, they don’t have to believe us, because now we can show them. Quickly, and easily.
This strategy is free, non-techy and simple to implement.
[Update – AND it works ! Matt Colton from Alchemy Mastering used exactly this strategy when he was talking to James Blake’s management when he was mastering his latest album – to listen to my interview with him about it, click here]
Here it is: [Read more…]