This is the video from a great new petition I’ve helped put together with Bob Katz, Eelco Grimm and Matt Mayfield, the creator of the original (and best) YouTube Loudness War video. If you’d like to support the petition, please click here:
So what’s it all about ?
Well, you might remember my posts last year about YouTube starting to use loudness normalisation, and what that could mean for the loudness war. They caused the biggest spike of traffic to my site ever – over half a million visitors in less than 48 hours !
My argument than was then (and still is) that loudness management is a Good Thing. If mastering your music “loud” doesn’t reliably mean people will hear it loud because of normalisation, then what’s the point ? People will start looking for other ways to get their music to stand out – and in my experience, optimal dynamics are a great way to achieve that.
So overall, I see it as a positive step.
But it’s not quite that simple.