And I see people asking it, everywhere:
“What’s the ideal loudness for my music to get the best playback volume online ?”
Because people have realized that loudness normalization is a reality. They know that loud songs are turned down to stop users being blasted by sudden changes in volume – and they’ve probably heard some numbers: -13 LUFS for YouTube, -16 for iTunes and Pandora, -14 for Spotify and TIDAL… but which one should you choose ? Is there a perfect number, or do you have to submit different masters for every platform ?
In this post I’ll answer that question, simply and clearly.
(If you’re impatient, feel free to skip to the end – but please come back and read this explanation afterwards, too !)
Before that though, it’s important to realise – asking this question misses three key points.