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Dynamic Range Day - Loudness War Protest

Production Advice

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Building a Home Mastering Studio – Part 3: Acoustic Treatment

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This is the third instalment of my series of videos about building a “home mastering studio” in my garage. Part One is here and Part Two is here.

This episode is all about acoustics – or more specifically, acoustic treatment.

(But I’m not using acoustic “foam” – there are better-performing, more cost-effective and better-looking alternatives.)

As I said in the first video, I’ve known all along that the room isn’t an ideal shape, and so treatment would be vital to reduce the impact of resonances and reflections on the sound of the monitoring.

This has proven to be even more true than I expected – but the final results have also turned out even better than I’d hoped for, so I’m delighted with the results.

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Loudness War Myths Explored: 1 – Louder is better (and sells more copies)

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Louder is better, right ?

And “loud” records sell more copies, right ?

Well… yes.

- And no.

The truth is, it’s a bit more complicated than that, really !

This is the first in a series of videos where I demonstrate and investigate some popular loudness war myths, so you can decide for yourself whether they stand up or not.

In this video I make one of the biggest hits of last year, “Get Lucky” by Daft Punk, “Loudness War loud”, which should make it sound better and sell more records, according to the myth – then I test the real-world effect using my new Perception Plugin.

Watch the video to hear it for yourself and make up your own mind!

In the next video, I’ll be testing the idea that “loud” sound makes music sound better in our increasingly noisy modern environment. Check back for updates soon.

(To find out more about the loudness-versus-sales research, click here.)


Dynamic Range Day is on Friday !

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Dynamic Range Day 2014 is this Friday, the 28th March.

What’s it all about ? Watch the trailer above to find out !

It would be great if you would like to share the video and help spread the word, I know “loudness” and the loudness wars are something many of you feel strongly about.

And whatever you do, make sure you enter the competition – prizes include SSL Duende Native pluginsHarrison‘s Mixbus Complete DAW software – with a full set of new plugins including a Mastering EQ and Multiband Compressor – worth $600 altogether, Loudness Meters by TC Electronic, three copies of my new Perception Plugin and lots of goodies from sites like The Pro Audio Files, AudioIssues and more – to enter right now, click here.

I’ll be doing a live webcast on Friday evening (UK time) from my new home mastering studio (if the paint has dried !) and doing demonstrations debunking popular loudness war myths – it would be great to see you there !

To find out how to join in with DRD, click here.


Building a Home Mastering Studio – Part 2: Progress report

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Here’s Part 2 of my series of video diary posts about building a home mastering studio in my garage. Part 1 is here.

There’s not a huge amount of new “how-to” information to pass on to you yet, because the building work isn’t finished, but loads of people have been asking me for an update, so here it is !

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U2′s surprising secret for sounding loud in the 21st century

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Standing out from the competition is crucial, right ?

And the best way to do that is make you music really zarking loud, right ?

Wrong.

To find out the real way to make your music stand out in the 21st century, watch the video above – the answer may surprise you.

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Ian Shepherd


BBC Radio 4 Interview

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Ian Shepherd from Production Advice discusses the Loudness Wars

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