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Dynamic Range Day - Loudness War Protest

Production Advice

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Even Skrillex sounds better with more dynamics ! (And even on mobile phones)

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I got into trouble with a few people a while back for this post:

Why your EDM will sound better with more dynamics – and 6 places to find them

They said:

  1. I didn’t know what EDM was, and
  2. I was wrong – EDM needs that crushed, “loudness war sound” – that’s it’s an essential part of the genre

So, here are my replies to those criticisms.

  1. Bite me
  2. Watch the video above – unless you think Skrillex isn’t EDM, that is…

And then bite me.

Any questions ?


(By the way, the most excellent Matthew Weiss from the Pro Audio Files has just released a new video pack, called Mixing EDM – to find out more, click here.)

Update

This video has been getting a great reaction, but people have also raised a couple of valid points.

First – the sound effects make it hard to hear exactly what’s going on, and might contribute to the more spacious sound of the video

Second – several people think the iTunes version actually sounds better on the small speakers of smartphones, iPads etc !

So, I made another video, to address those points head on.

And here it is.





Short version – translation to mobile devices is NOT a valid reason for “loudness war crush”.

Nothing is.

Using my Perception plugin with Magic AB by SampleMagic

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One of the most common questions people ask me about my Perception plugin is “can I use it with SampleMagic’s Magic AB ?”

The short answer is Yes, in fact using Magic AB a great way to enhance what’s already possible with Perception, if you like to work with reference tracks – or to add extra functionality to Magic AB, which doesn’t have Perception’s loudness-matching capabilities.

This video shows you how I like to use Magic AB with Perception for even more power and flexibility when you’re mastering, to help you find the loudness ‘sweet spot’ for your music, and avoid the ‘loudness deception’.

It also answers two other common questions along the way – “are Perception and Magic AB the same ?” (No) and “if I have one, do I need the other ?” (It depends !)

I hope you find it useful, and I strongly recommend you give Magic AB a try – even if you aren’t a Perception user !

Win a copy of my award-winning Perception Plugin !

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audiomedia eShotI’m delighted to announce that my Perception plugin has won one of the coveted Gear Of The Year awards from Audio Media magazine – and has been nominated for the 2015 Sound On Sound Awards !

To celebrate, we’re giving away ten free copies of Perception, so you have a chance to find out what the fuss is all about.

Entering is easy – just use the widget below. You can enter more than once for more chances to win, and earn even more by referring a friend. And, if you’re an existing user and would like to enter, we’ll refund your original purchase price if you win.

The competition has finished – the winners were:

Alexander Sanford
Peter Weston
Gary Cable
Ștefan Juravle
Aleksey Sobolevsky
Dom Whitehouse
Yahir Vergara
Cesar Almiñana
André Jacobs
Dave Benyak

Thanks to everyone who entered !

Discover the dangerous, destructive, delicate delights of distortion

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I love distortion.

I’ve said it before, and I’ll say it again.

Now that might surprise you, coming from the founder of Dynamic Range Day, but it’s true. Some of my favourite songs simply wouldn’t exist without it – like the sublime example in the video above, for example !

Distortion has been an integral part of the sound of recorded popular music since the very beginning, and it always will be.

And I love it.

So how can this be true ?

How can someone who bitches almost daily about the squashed-flat, distorted sounds of most modern releases, someone who has developed a plugin specifically to make sure people can hear exactly how much damage the Loudness War Sound is doing to their music – how can I claim to love distortion ?

Click to continue »

Did they REALLY just auto-tune Aretha ? SERIOUSLY ?

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OK, before we start, I need to get something straight.

Aretha Franklin is a legend, one of the greatest singers of all time, and if she chooses to sing through a kazoo whilst breathing helium, that’s fine with me.

Seriously, you just don’t argue with talent like that.

Click to continue »

Ian Shepherd


BBC Radio 4 Interview

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Ian Shepherd from Production Advice discusses the Loudness Wars

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