So, most streaming services normalize their audio to around -14 LUFS.
YouTube are slightly louder, iTunes is a couple of dB quieter, but overall -14 is the loudness you should aim for, right ?
Wait, what ?!
Well, yes. But that still doesn’t mean the playback levels we’re measuring are targets.
Dude. Stop talking crazy and explain yourself !
To start with, TIDAL is the only service actually using LUFS for it’s loudness normalisation. So even if you did want to optimise your audio’s loudness for a particular streaming service, TIDAL is the only place you’ll get completely reliable results. Spotify use ReplayGain, Apple use their own mysterious Sound Check algorithm, and the others aren’t telling.
But – but – why do you keep quoting LUFS figures, then ?
Because we have to measure things somehow, and LUFS is the internationally recognised method of measuring loudness – plus it’s the best, in our experience.