Production Advice

…Wow.

I hoped it really was a good idea, but I never expected this kind of response.

I announced the idea of Dynamic Range Day almost exactly one month ago now, inspired by Derek Siver’s thoughts on starting a movement and Seth Godin’s suggestion to Declare A Holiday to publicise issues we care about.

Now, we have over 2500 people signed up to take part on the Facebook Event page, another 1000 who may be “attending”, and over 5000 more who have been invited.

People are posting on blogs and websites and talking about it on forums all over the place – here are just a few examples:

Sonic State
The Gear Page
Audio Geek Zine
Turn Me Up !
hb. hifi
Home Studio Corner
0dB.pl
AVI HiFi
Pleasurize Music Foundation
braindance.co.uk
Big Toe Studio
Digitube Blog

I’ve even been asked to support and contribute to a proposal for university research into the Loudness Wars – more on that in a future post !

And in less than 24 hours, RIGHT NOW, Dynamic Range Day will be is here !

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OK, I think it’s time to come clean. This may shock some of you, so brace yourselves…

I’m not a Pro Tools expert.

…I know ! How can that be ?!? I’m a mastering engineer, a pro audio geek and I write blogs on music production – HOW can I not be a Pro Tools whizz-kid ?

Well, before you unfollow me, block my email address and blacklist my RSS feeds – let me explain.

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Here are instructions if you would like to add a Dynamic Range Day banner to your site. Please make all banners link to this page:

Dynamic Range Day 2010

We have three versions – the original on the right was created in almost no time at all, last night by diamond geezer Mister Matthew Vince.

If anyone would like to create an animated GIF version of it, that would be great !

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Dynamic Range Day is March 20th, 2010

That’s TODAY !

Join us in a day of protest against the CD “Loudness Wars” – more info below

• Show your support – check out the Facebook Event
  and RSVP to say you’ll “attend”
• Use the Twitter hashtag #DYNAMICRANGEDAY tonight at 9pm GMT to try and get this issue “trending” on everyone’s Twitter page
• It’s easy to take part – just SHOUT (type in all caps)
  ALL DAY, EVERYWHERE !
• And when people ask, tell them why you’re shouting

Read the full story here: Dynamic Range Day – The Idea

What are the Loudness Wars ? Watch this video:

Latest News

• 20/04/10 NEW Join us at 9pm GMT on Twitter to try and get this issue trending !
• 20/04/10 NEW Read my Dynamic Range Day post here
• 20/04/10 Dynamic Range Day gets off to a fantastic start, with a huge evening of activity on Twitter
• 19/03/10 Dynamic Range Day is global, and has just started in some time-zones !
• 18/03/10 How to take part in Dynamic Range Day
• 18/03/10 Over 2000 guests confirmed to the Facebook already – still climbing
• 18/03/10 Pleasurize Music Foundation support Dynamic Range Day
• 25/02/10 Dynamic Range Day Banners available for download
• 25/02/10 TurnMeUp.org adds a Dynamic Range Day banner to their front page

Check back soon for more updates

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There’s quite a buzz at the moment about Derek Siver’s talk at TED, Leadership lessons from a dancing guy. If you haven’t already seen it, check out the video above – it’s fantastic !

Despite the great response he got to his idea of the “First Follower”, he immediately decided that he wanted to “give it away” – as he wrote in his post First follower idea is all yours. He wants people to take the idea, and run with it.

And people are – in clever, interesting ways.

For example, Andrew Dubber has come up with what he calls The other way of following first by choosing to give away ideas of his own – one a day, every day throughout March. I advise you to keep an eye on these ideas, I’m pretty sure many of them will be very, very good.

And already, Andrew has his First Follower – well, sort of, anyway. Andrew Wicklander has commited to choosing and implementing one of Andrew’s ideas, within 30 days, as he explains in his post Dance Party.

So, by now you’re probably thinking that I’m going to jump on this bandwagon, too ?

Well… no.

At least, only in the sense that I’m jumping on in yet another, slightly different way.

Because yesterday I had what I think is a really, really good idea.

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