”More
Dynamic Range Day - Loudness War Protest

Production Advice

make your music sound great

Mastered for iTunes – sonic revelation, or meaningless sales hype ?

39 comments on this post. Join the conversation



[Update: I've made a video demonstrating the difference between the CD release and the "mastered for iTunes" version - to hear the difference for yourself, click here]

So, the new Red Hot Chili Peppers album, “I’m With You” is out – and it seems you can’t read about it anywhere without hearing the news that it’s:

“…the first rock album specially mastered to optimize digital sound quality for iTunes Store customers. The album was produced by Rick Rubin and mastered for iTunes using high-resolution sourced audio to provide fans with an incredibly rich listening experience.”

And you know what ? That pisses me off.

Why ? Three reasons: Click to continue »

The sounds of silence

0 comments so far. Post a response


I just got back from a much-needed break. We stayed with my wife’s parents on the east coast, which has a pretty special location overlooking farmland and a beautiful tidal creek.

The week started with a family gathering of over 30 aunts, uncles, grandparents and cousins and we all enjoyed a weekend of camping, swimming, kayaking, mud-bathing, night-hiking & campfires.

One of the most memorable moments though was actually in the days afterwards, when we were able to swim in the creek. The water was just the right temperature and just salty enough, the sun shone and the fish chased us – but my favourite thing was… the acoustic.

Click to continue »

‘Propeller Seeds’ by Imogen Heap – The first ever 3D immersive song ?

2 comments on this post. Join the conversation



“Propeller Seeds”, by Imogen Heap, formerly known only as “heapsong2“, has been released – on the same day as the last ever shuttle launch, and like it, a little late – but such a success that no-one minds !

The song is superb, the video is beautiful, as you can see (despite having me in it) and I’ve already written in a previous post about the unique way that Imogen is involving her fans in the writing of the new album. Now that the song and video are released though, I thought I’d quickly explain a few of the reasons I love it so much.

Click to continue »

Tinfoil togas, giant bubbles and internet connection magic

5 comments on this post. Join the conversation


Yesterday was one of the most enjoyable – and surreal – days I can remember.
Certainly it’s the first time I’ve ever dressed up in a reflective silver toga and gazed meaningfully into the depths of a mirrorball whilst trapped inside a giant plastic bubble pumped full of oxygen…

I’ll come to exactly how this happened soon, but for the time being let’s rewind.

Click to continue »

Don’t watch that, watch this ! New Music Strategies, Amplified – an online music knowledge event

1 comment so far. Post a response




Today was the first day of something very cool – AmpNMS, a “live online music knowledge event” organised by New Music Strategies.

It’s about music entrepreneurship. It’s about your relationship with fans. It’s about underground music scenes. It’s about technology.

It’s live, it’s online, it’s totally free, and it’s completely interactive.

We’re not going to talk at you and expect you to sit there and just listen. We want to talk with you. We want to hear your ideas. And we’re not just going to retread the same old territory. It’ll be fresh, intelligent, interesting and challenging.

It’s New Music Strategies, Amplified.

What more could you possibly need to know ?!

Click to continue »

SOLUTIONS
INDEX
RESOURCES
BOOKSHOP
FAQ
 

Praise for Production Advice

"Everything you have advised us on has been invaluable... We learnt a hell of a lot from those two emails. We will absolutely be in touch regarding future mixes"
- Josef Sykora from www.freefallmusicco.com
Read more of what people are saying and judge for yourself

Ian Shepherd


 

Listen to Ian on BBC Radio 4

Please install Flash plugin

Ian Shepherd from Production Advice discusses the Loudness Wars

Connect

 

Recommended

 

Tag Cloud