Jun 22, 2011
Don’t watch that, watch this ! New Music Strategies, Amplified – an online music knowledge event
Today was the first day of something very cool – AmpNMS, a “live online music knowledge event” organised by New Music Strategies.
It’s about music entrepreneurship. It’s about your relationship with fans. It’s about underground music scenes. It’s about technology.
It’s live, it’s online, it’s totally free, and it’s completely interactive.
We’re not going to talk at you and expect you to sit there and just listen. We want to talk with you. We want to hear your ideas. And we’re not just going to retread the same old territory. It’ll be fresh, intelligent, interesting and challenging.
It’s New Music Strategies, Amplified.
What more could you possibly need to know ?!
The event takes place over two days – each session features a short video “provocation”, followed by a live debate on UStream, which we can all take part in via the chat window.
There are two sessions each day, at 4 & 8pm UK time – I missed the second one but yesterday afternoon’s was great – the theme was entrepreneurship in music, and you can watch Nick Moreton’s excellent provocation on the topic above.
The debate was lively, informative and entertaining – especially when the fabulous Laura Kidd (AKA @warriorgrrl)’s dog threw up on the carpet !
I seriously urge you to check out NMS Amplified today – with smart, friendly people like Andrew Dubber and Steve Lawson at the helm you’re pretty much guaranteed to come away with some interesting new perspectives – and maybe a few new friends.
To take part in the live events, click here, and you can follow discussions on Twitter via the #ampnms hashtag.
If you can’t be there live, everything will be archived and online later – I’ll update this post with links.
Maybe I’ll see you there !
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Very interesting video..
I started my label, releasing my music in ’97. In those days I had licenses and distribution deals and could actually shift a few thousand albums with minimal promotion.
By the time I got to my fourth album as ‘Saints of Eden’ it became necessary to pump money into it, but sadly the sales were not as expected and within hours of release, well in fact when the promo’s had gone out, you could download ‘Forbidden Pleasure’ in many free places.
I decided to have a member area on my web site and as I wrote new material let people have it free with a donation button if they wanted to donate. Some people generously do donate and it’s a real buzz when they do.
I still offer the previous albums on CD and often someone will turn up and buy the whole lot in addition to shirts and dvd’s. Although the quantities are not so big these days a good trickle of sales arrive, in addition to the digital download options on iTunes etc (not everyone wants to steel music!)
So I’d say this is a good model for where we are now in the music industry. Let something go for free, create a relationship with your fans.
Additional products as you suggested, back catalogue and the honest/supportive punters who pay for digital downloads can collectively give you some money to spend on more studio equipment or an income top-up.
If you think you are going to get rich form releasing music, you’re possibly doing it for the wrong reason and highly likely be disappointed..
Enjoy it first, then see what happens.
Cian