”More
Dynamic Range Day - Loudness War Protest

Production Advice

make your music sound great

How to sound like T-Pain – autotune is easy, but WHY ?

This post will NOT tell you how to sound like T-Pain. Sorry, but it’s too easy – all you need to do is buy a copy of the iPhone App that the man himself is plugging to death in the video above.

This post is to say – why the hell would you want to sound like T-Pain in the first place, anyway ?

OK, silly question – he’s a rich, famous, successful and talented musician. But there seems to be an obsession with emulating his highly processed vocal sound – WHY?

Guys, it’s just overcooked auto-tune. Just like Cher (“Believe“) used originally, and Madonna (“Nobody’s Perfect“), and – well, almost everybody else, for a while. Then the idea got stale, happily – and now T-Pain has re-invented it and is selling it to the masses.

But it’s horrible.

Whiny, grating, metallic, artificial, annoying, annoying, annoying… and let’s not even get onto the industry-wide more-subtle-but-just-as-horrible over-use of autotune in general.

Don’t get me wrong – I don’t mind a bit of excessive autotune now and again, as an effect, like the examples above. But on a whole album ? It’s just plain wrong.

The thing that baffles me most though is the desire to emulate it – people seem to genuinely think that using this effect will make their records better – even after high-profile artists like Jay-Z have made the point so well:

What makes T-Pain’s music successful isn’t the autotune.

It’s the hooks. It’s the beats. It’s the humour, the lyrics, the slick production – all that traditional, old-school stuff that has always been at the roots of great music.

The autotune is a nice gimmick which has helped give T-Pain a unique, instantly recognisable sound – well, except for Kanye’s, of course – but without all those other traditional elements of a great production, he’d be nowhere.

Now, here is a truly great use of autotune.

And just for the record, the iPhone app is tongue-in-cheek, I get it. But my question is genuine – why do people like singers who sound like robots ?

T-Pain, Cher, ELO and yes, Styxwhy ?!?

(Actually, that’s not really a fair question – the vocoder is one of the most delicious production effects known to man, after all)

Finally, if you really DO want to sound like T-Pain, and have got this far – here’s my favourite YouTube instruction video so far, using only the mighty GarageBand – beware though: this clip contains language from the outset.

Why do you think people love singers who sound like robots ?

   

Related posts:

  1. The Hitch Hiker’s Guide to Sound Engineering
  2. Five fantastic ways to make music on your iPhone or iPod Touch

facebook comments:

3 Responses

  1. Phil says:

    “Why do you want singers to sound like robots?”

    Why do you want a keyboard to sound like a synesizer, and not a real piano?

    Different possibilities, musical styles, etc. I happen to think it’s great; just another instrument!

    Think of the impossible harmonies you can make with this. Brian Wilson could have used auto-tune to write his music

  2. Ian M. says:

    To be honest, I didn’t like him at all until he did “I’m on a Boat” and posted the following video:
    http://www.youtube.com/watch?v=234v_apCQO4

    At least he’s willing to joke about himself (I guess he couldn’t fight a plugin)

  3. Ian Shepherd says:

    @Ian I hadn’t seen that video, good stuff. Although – it’s not a vocoder that he uses…! But you’re right, he obviously has a sense of humour about it.

    @Phil I don’t have anything against autotune per se, especially when used as an effect. But for me it gets tedious when it’s used as much and as heavily as on the T-Pain album.

    PS. What’s an impossible harmony ? Brian Wilson could sing anything he liked, without autotune :-)

Leave a Reply

Ian Shepherd


BBC Radio 4 Interview

Please install Flash plugin

Ian Shepherd from Production Advice discusses the Loudness Wars

Connect

 

Recommended Products