Production Advice

Production Advice

make your music sound great

Loudness War versus Sales - The Truth

February 15th, 2011 BY 



This is huge.

On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales.

Don't believe me ? Just watch the video above.

Earl is the first to admit that further research is need on the subject, but his conclusions are striking. Here are a few:

  • Loudness is not correlated with sales figures
  • Loudness has almost no affect on listener's preferences when comparing different songs
  • Listeners tend to dislike the side-effects of hyper-compression, and prefer more dynamic music
  • Content trumps loudness, especially on the radio

Earl says it far better than I can - I strongly recommend you watch his video, and read more on his web-page here.

If you still think loudness is important, it may change your mind.

If you already think that dynamic music sounds better - tell your friends, and join in with Dynamic Range Day - for more information, click here.

ABOUT IAN SHEPHERD

My name is Ian Shepherd - I've worked as a professional mastering engineer for over 20 years and I run the Production Advice website with over 50,000 readers each month

TRANSLATE

WANT MORE?

Discover the 6 Essential Steps to Releasing Your Music with Complete Confidence!

To get started, Click Here
Copyright © 2024 · Mastering Media (Production Advice) Ltd · Privacy