On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales.
Don't believe me ? Just watch the video above.
Earl is the first to admit that further research is need on the subject, but his conclusions are striking. Here are a few:
Earl says it far better than I can - I strongly recommend you watch his video, and read more on his web-page here.
If you still think loudness is important, it may change your mind.
If you already think that dynamic music sounds better - tell your friends, and join in with Dynamic Range Day - for more information, click here.