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Dynamic Range Day - Loudness War Protest

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What is Mastering ?

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There are plenty of moments to enjoy in this video with veteran mastering engineer Howie Weinberg – not least, proof that mastering engineers really do have a sense of humour !

I want to pick up on just one thing he says almost in passing though, and amplify it. People are always asking “What is mastering”, and it’s a question that lots of people have tried to answer, including me:

What is mastering ?

But Howie’s analogy is short, sweet, and very, very, deep. He says that a mastering engineer is like a photographer who specialises in retouching images in the darkroom to get the very best out of them.

I want to make that statement simpler, and explore the idea in a little more depth.

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Dynamic Range Day – How to take part

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Dynamic Range Day – Loudness War Protest

…Wow.

I hoped it really was a good idea, but I never expected this kind of response.

I announced the idea of Dynamic Range Day almost exactly one month ago now, inspired by Derek Siver’s thoughts on starting a movement and Seth Godin’s suggestion to Declare A Holiday to publicise issues we care about.

Now, we have over 2500 people signed up to take part on the Facebook Event page, another 1000 who may be “attending”, and over 5000 more who have been invited.

People are posting on blogs and websites and talking about it on forums all over the place – here are just a few examples:

Sonic State
The Gear Page
Audio Geek Zine
Turn Me Up !
hb. hifi
Home Studio Corner
0dB.pl
AVI HiFi
Pleasurize Music Foundation
braindance.co.uk
Big Toe Studio
Digitube Blog

I’ve even been asked to support and contribute to a proposal for university research into the Loudness Wars – more on that in a future post !

And in less than 24 hours, RIGHT NOW, Dynamic Range Day will be is here !

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You should watch this video

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It’s hard to write something that does this video proper justice, to be honest.

Watch it, and you’ll see what I mean.

I came across it by chance, following a link in my Twitter stream. I don’t want to spoil it by saying anything in advance, really – if you read either of my blogs you’ll find all kinds of things to interest you, but there’s more to it than first appears, and if you’re like me the real message will shock, surprise and move you.

Watch it, and then click this link.

Add a Dynamic Range Day banner to your site

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Dynamic Range Day - Loudness War Protest

Here are instructions if you would like to add a Dynamic Range Day banner to your site. Please make all banners link to this page:

Dynamic Range Day 2010

We have three versions – the original on the right was created in almost no time at all, last night by diamond geezer Mister Matthew Vince.

If anyone would like to create an animated GIF version of it, that would be great !


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Dynamic Range Day – SHOUT OUT against the Loudness Wars

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Dynamic Range Day - Loudness War Protest

Dynamic Range Day is March 20th, 2010

That’s TODAY !

Join us in a day of protest against the CD “Loudness Wars” – more info below

  • Show your support – check out the Facebook Event
    and RSVP to say you’ll “attend”
  • Use the Twitter hashtag #DYNAMICRANGEDAY tonight at 9pm GMT to try and get this issue “trending” on everyone’s Twitter page
  • It’s easy to take part – just SHOUT (type in all caps)
    ALL DAY, EVERYWHERE !
  • And when people ask, tell them why you’re shouting

Read the full story here: Dynamic Range Day – The Idea

What are the Loudness Wars ? Watch this video:



Latest News

Check back soon for more updates

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