Production Advice

No big message to follow on from this, I just think you’ll enjoy it.

Zoe Keating is inspirational – not only does she make beautiful, fascinating music, seamlessly blending acoustic performance and electronica; but she has managed to build a career as an independent artist solely by using the internet to connect with her fans.

Her latest album, “Into The Trees“, reached the Top 10 of the Billboard classical chart, purely through sales from Bandcamp, and her fans love her music so much that some chose to pay $100 for her last album.

Like Imogen Heap, she is successful not only because she is fearsomely talented, but also because she naturally and enthusiastically embraces the connection possibilities offered by social media and the internet.

Enjoy !

BTW I strongly recommend you click through to watch this on YouTube, where it’s available in 720p HD, if your connection will handle it.

Interestingly, this video was shot and produced by Intel. As Zoe says:

“So far everyone I’ve met at Intel has been genuinely interested in and supportive of the arts. So if they want to highlight that support with their campaign, I think its a rare example of corporate intent and artistic purpose dovetailing. I’m ok with it. Its beautifully done and I think they captured me and my artistic life extremely well”

It’s not just Apple who are interested in creative people !

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