Lift your mix to another level

When I’m recording, mixing or mastering, I have only one goal in mind:
I want people’s jaws to drop.
I want them to look at me, thunderstruck, and say - “This sounds incredible !”
Or maybe even better, I’ll be chatting casually to someone and something I’ve worked on will be mentioned, and they’ll say - “wow, I love the way that sounds, it’s one of my favourite albums ever”.
My guess is that if you’re reading this, you feel the same way.
If so, then this is the site for you - because I want to help you make people’s jaws drop. I’m lucky enough that this has happened to me numerous times in my career, and I know I can help you achieve it, too.
How ? By offering information in the blog posts, links and resources here, but also by actually giving opinions on your recordings and mixes - by being a producer for your music, but only when you need it.
Interested ? Click to find out How It Works, read the answers to some Frequently Asked Questions, or contact me on Twitter and find out more.
Enjoy the site, I hope you find it useful, and I hope I can help you make your mixes sound more like they do in your head !
About Ian Shepherd
Ian is the founder of Production Advice, a professional producer and the senior mastering engineer at leading independent mastering facility SRT (Sound Recording Technology), based just outside Cambridge in the UK.
Over the last fifteen years he has worked on literally thousands of CDs for all of the major record labels, TV stations and independents, including several number one singles and award-winning albums.
Artists and clients include: Keane, James Blunt, The Royal Philharmonic Orchestra, Tricky, Deep Purple, The Orb, Leslie Garret, Culture Club, Porcupine Tree, Andy Weatherall, The Las, Ozric Tentacles, Christine Tobin, New Order and King Crimson amongst many others.
He is the author of the respected Mastering Media Blog, where he’s possibly best-known for his criticism of excessively loud CDs like Metallica’s “Death Magnetic”, and for taking a leading role in the fierce debate over the so-called “Loudness Wars“.
You can contact Ian via Twitter, where he posts regular Production Advice hints and tips, and answers questions from anyone who wants to ask !
Where to go next
Confused ? Too many links ? Here are some suggested links to popular content on the site.
- Click here to send me your song for personalised, professional Production Advice
- Find out how to get Free Production Advice via Twitter
- Choose a popular or recent post from the lists on the right
- Browse the complete list of info and advice here in the Production Advice Archive
- Find out how I can help you make people’s jaws drop on the Production Advice Solutions page

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