Three weeks ago, Jack White's debut album "Blunderbuss" went in at #1 in the Billboard Album Charts:

Jack White Scores First No. 1 Album on Billboard 200 Chart

"Blunderbuss" measures DR11 using the offline TT Dynamic Range Meter.

By today's standards, that's thunderously dynamic.

And it still got to Number One. Three weeks later, it's still at number 8.

Compare the sound of "Weep Themselves To Sleep" (DR10) with "Bone Broke" (DR6) from "Icky Thump", his 2007 White Stripes release. Which sounds better ?

Next time someone says your music needs to be "louder", show them this post. If they want more information, show them this, and this, and this.

Loudness has no impact on sales.

That is all.