It's not about "how to be loud" anymore.

It's about "What does loudness mean online ?"

Because that's where everyone listens to music, that's where everyone shares music, that's where everyone discovers music.

Youtube, Apple Music, Spotify and all the rest.

And everywhere you go, loudness is managed. Loudness is normalised. It's measured in different ways, it's normalised to different levels, and implemented with different tools, but you can't get away from it.

The loudness of your file is irrelevant, in the 21st century

The question "how do I make my music loud" is irrelevant.

The question you need to be asking is:

"What happens to loudness online ?"

Actually you don't really need to, because I already have 🙂

And all you have to do to find out what I've discovered, is watch the video above!

(When you do, you'll find out that a really easy way to put the information to use is to get my Dynameter plugin. It's on sale this week, $30 off ! If you'd like to find out more, click here.

To use the PLR feature, existing users will need to update to the latest version, which you can get here.)