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Mastering Essentials – watch my free 6-part Sound On Sound video series here

June 22nd, 2021 BY Ian Shepherd

Mastering is simple. Not easy, but simple.

That's the message behind this series of 6 video tutorials I made recently for Sound On Sound magazine.

In them, I walk you through my entire mastering process from beginning to end, explaining how and why I work the way that I do at every stage.

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Can YOU hear the Loudness Penalty in the UK Top 20 ?!

January 29th, 2026 BY Ian Shepherd

I get quite a bit of push-back about the Loudness Penalty idea – and I think some of it is a simple misunderstanding.

In a nutshell, the "penalty" isn't about the numbers, it's about how the music sounds because of those numbers.

It's easier to hear (and see) than explain in words, which is why I made the video above, using example songs from this week's UK Top 20, including "Golden" from the K-Pop Demon Hunters soundtrack.

It's a great tune, but like most K-Pop the loudness has been pushed really hard, so I couldn't help asking - how would it sound with better dynamics ?

And in fact we don't have to wonder - I can demonstrate it to you.

Which is exactly what I do, along with two other examples.

Take a listen – can you hear the difference ?

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The Equal LUFS Illusion

December 7th, 2025 BY Ian Shepherd

I'm seeing this question all the time recently:

"I hit the LUFS target, but my mixes still sound smaller than the pros - WTF?!"

Which seems like a perfectly reasonable question, right ? LUFS measure loudness, so just match the LUFS to the appropriate target and you're good to go… why wouldn't it work ?

Well (as always) it's not quite that simple.

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Headlock by Imogen Heap - Better, or just louder ?

November 27th, 2025 BY Ian Shepherd

"Headlock" by Imogen Heap went viral recently and has gone platinum, 20 years after it was first released.

To celebrate the 20th anniversary, a re-mastered version of the album "Speak For Yourself" has been released. But does it REALLY sound better ? Or just louder ?

In this video I take a listen to find out, using "Headlock" as an in-depth example.

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Decoding the Loudness Paradox

November 10th, 2025 BY Ian Shepherd

  1. The level you choose to master at influences every other aspect of the way your music sounds
  2. The final level of your master is virtually irrelevant, and music fans don’t care

These two facts are both true - even though they seem to flatly contradict each other !

I call this the ‘Loudness Paradox’, but what does it mean ? How can both of these statements be true, and what are we supposed to do with that information ?

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ABOUT IAN SHEPHERD

My name is Ian Shepherd - I've worked as a professional mastering engineer for over 20 years and I run the Production Advice website with over 50,000 readers each month

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