Everybody keeps telling me that higher LUFS masters always sound louder, even when they're loudness-matched - for example when people listen via YouTube or online streaming services.

But I just don't hear it.

So in this video, I investigate...

Did I miss your favourite example ? Drop a comment on YouTube so I can check it our for myself, and maybe feature it in a future video !

To find out more about the Loudness Penalty Studio application, click here.