I didn't coin this expression - I wish I had! I first heard it from veteran mastering engineer Bob Katz, and it's just as true today as it ever was.

There's far more to achieving a real perception of loudness than simply increasing the gain, and it can be easy to miss a trick if you do.

In this video I show you a great example of how these ideas work in practise, and why you might want to explore them yourself when mastering. Plus, how to use my Dynameter plugin to spot when you might be making this kind of mistake yourself.

If you find it interesting or useful, please share!